Paul Froio is an experienced business executive and leader in the athletic footwear and apparel industry. Currently, he oversees product creation as Vice President of Global Core Footwear at the Reebok corporation.
Froio’s extensive business background includes proven experience and success in brand strategy, sales, distribution, direct-to-consumer sales, retail, merchandising, marketing, and operations. Froio is considered a global expert in business and people leadership, product creation, brand strategy, sales & marketing, business development.
In addition to marked success as business executive, Froio is a dedicated husband and the loving father of three children. A Massachusetts resident, he is also an avid boater, golferm and world traveler